7 Innovative and Creative Recruitment Campaigns

7 Innovative and Creative Recruitment Campaigns

Traditional Tactics nowadays are of no use to attract top talent as they are bombarded with LinkedIn messages , ads and recruiting emails, these candidates have options. If we don’t opt for a proactive approach then this talent will slip through the net.

‘Out-of-the-box’, creative recruitment campaigns have helped some companies interact in a unique way with candidates and send their application processes viral.

Here are the 7 most creative recruitment campaigns that we’ve seen, all amazing ideas that will appeal to your innovative side…

  1. The famous finger:
    I want YOU! Let’s talk about history’s most notorious finger. Chances are you have seen one of the most iconic and enduring images of WWI at some point in your life. The appeal of  Lord Kitchener to Britons was a very important part of the army’s recruiting drive. This genius example of wartime propaganda helped the army gain 1,000,000 new recruits. The month that this advert was published witnessed the most new recruits during the entire war.I Want You!

  2. The Imitation Game:
    The codebreaking institute, Bletchley Park, England ran a very unique campaign during the second world war. They needed to find top cryptologists and codebreakers and in order to do so, Alan Turing placed a crossword puzzle in the telegraph. The campaign was a magnificent success and as a result Bletchley Park was able to crack the German “Enigma” code which played an important role for the Allied victory. This was popularized by the Hollywood movie “The Imitation Game”.The Imitation Game
  3. Personalized IPods:
    Willy Wonka has inspired many with candy coated world but one computer game company in particular, Red5studios, was particularly influenced. The company sent an unmarked package to 100 brilliant game developers. Inside this package was a special recruitment message from the CEO on an iPod. IT also included a link to a site that was personalized for every candidate. This campaign was so successful that 99 of the 100 looked at the link within just a few days and world of the company and their recruitment strategy spread like wildfire. This was a very creative campaign with the perfect combination of flattery and exclusivity.Red5studios iPod
  4. Mc Donald’s bringing smiles:
    Let’s talk about the most popular fast-food franchise around the globe, McDonald’s.
    They begin by shocking the reader with an extremely offensive statement:
    We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.
    They then deliver a warm statement about diversity:
    Nor Swedes, South Koreans, or Norwegians. We hire individuals. We don’t care what your surname is. Because ambition and determination have nothing to do with your nationality. McDonald’s is one of the most integrated companies in Sweden, with as many as ninety-five nationalities working for us. Join us at mcdonalds.seIt’s a wonderful way to get the attention of potential candidates.McDonalds
  5. Apple:
    The innovation giants over at apple also have great ad campaigns.
    In this specific ad, they attack their rival company. Its controversial so it attracts applicants and witty at the same time so it’s tasteful at the same time.Apple vs. Windows
  6. Cornell University:
    An intellectual and poetic appeal to prospective students, this University really appealed to people with this recruitment add.Think
  7. Volkswagen:
    When Volkswagen was on the hunt for talented mechanics, they placed their ads underneath cars that needed repairs and had them sent to service centers. Through this campaign they were able to attract a host of new and experienced employees.

Volkswagen Recruiting

 

 

If you know other good examples of successful and extraordinary recruitment – don’t hesitate to share them in the comments!

This content was brought to you by CodeGround Online Testing PlatformCodeGround is an online assessment and test evaluation system focused on helping Recruiters in initial screening of potential candidates from an ocean of job seekers in an automated way.CodeGround supports Online Aptitude TestsSpoken English Communication Skills AssessmentsCoding Contests in JAVA, C, C++, Ruby, Python, JavaScript and PHP.  CodeGround also supports Automated asynchronous interviews. CodeGround Screening Tests can be used by Recruiters during campus hiring or to screen walkin candidates.

Please follow and like us:
0
Share this: